Job description
Job Title: Digital Marketing & Graphical Design
Experience: 3+ Years
About the Company:
ALS Global is a world leader in testing, inspection, certification, and verification services. With a presence in over 65 countries and 350+ laboratories, we deliver reliable, high-quality testing services to industries such as life sciences, environmental, food, and pharmaceuticals. Our dedication to innovation and excellence extends to our creative design and digital marketing efforts.
Job Summary:
We seek an experienced Digital Marketing & Graphical Design Specialist to craft and implement marketing strategies across online and offline platforms. The ideal candidate will have expertise in digital campaigns, advanced design tools, and the ability to independently manage branding and promotional projects. Creativity, collaboration, and strong time-management skills are essential.
Key Responsibilities
Digital Marketing Responsibilities:
- Plan, create, and manage Zoho Forms for surveys, lead generation, and data collection.
- Develop and execute a cohesive social media calendar to ensure consistent engagement.
- Create and manage engaging content for social media platforms and digital ads.
- Monitor and analyze digital marketing performance metrics to optimize campaigns.
Graphical Design Responsibilities:
- Design offline branding materials, including flyers, brochures, banners, presentations, and diaries.
- Develop digital assets such as social media graphics, ads, email templates, and website elements.
- Capture and edit event photographs to align with branding standards.
- Create impactful sales and marketing materials aligned with business objectives.
- Manage the entire design process independently, ensuring timely and high-quality outputs.
Team and Vendor Management:
- Supervise external vendors or a small team of designers to execute projects.
- Ensure quality control and maintain consistency in branding across all deliverables.
- Provide creative direction and constructive feedback to team members or external partners.
Key Requirements
Digital Marketing Skills:
- Proficiency in social media management tools (e.g., Zoho Social, Hootsuite, Buffer).
- Knowledge of email marketing tools and form builders like Zoho Campaigns and Zoho Forms.
- Experience in planning and managing social media engagement strategies.
Graphical Design Skills:
- Proficiency in Adobe Illustrator, Photoshop, Canva, and Adobe Creative Suite (InDesign).
- Strong understanding of branding, typography, color theory, and layout design.
- Experience in photography and professional editing for promotional use.
Additional Skills:
- Strong content creation abilities for digital and marketing campaigns.
- Basic video editing is a plus.
- Exceptional organizational and time-management skills to meet deadlines.
Preferred Tools Knowledge:
- Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva
- Marketing Tools: Zoho Suite (Zoho Forms, Zoho Campaigns, Zoho Social), Hootsuite, Buffer
- Productivity Tools: Microsoft Office, Google Workspace
Education:
Bachelor’s degree in Graphic Design, Marketing, or a related field.
Work Location: Bangalore
Job Type: Full-Time
How to Apply:
Email your updated resume and a portfolio showcasing your digital marketing and graphical design projects to alsin.career@alsglobal.com.